EZTV.it DOWN | EZTV down November 25 2011

eztv down

November 25, 2011

11:45PM EST
EZTV is under alot of server stress, and has been forced down (for most) today. This is probably a legitimate traffic induced server resources overload as this is a historically high internet traffic weekend, and should be up and running soon. If you try refreshing a couple of times it may let you through to the site although it will be a bit slow. Please dont hammer the refresh button, this will just put the server under more stress.

Either way, you can still access EZTV’s updated episode list on thier Pirate Bay user account or at KAT.

In the meantime we are compiling a list of sites to tide us over if there another EZTV outage. You can check them out at EZTV Alternatives. Leave a comment on the article if you know of any useful sites and your entry will be added to the list.

November 17, 2011
9:32AM EST
EZTV looks like it is struggling to stay up today. The site is known to give 503 errors from time to time but this one is persistent. This is not a peak hour for EZTV.it so it’s probably not an issue of too many requests. Rather, it is either the admin trying to fix ongoing hardware problems that have plagued them since July of this year, or a DDoS that seems to be common these on sites linking to TV shows.

October 6, 2011
1:02PM EST

EZTV is still inaccessible this afternoon, with the connection timing out when eztv.it is requested.

Apparently the issue arose from an increased usage of the EZTV services due to the new TV season starting up and a global internet trend of growing awareness to online video options. This created a need for newer, beefier hardware which resulted the April and late September downtimes. The staff are also trying to roll out a new version of both the EZTV and ezRSS service. The new iteration will have improved user experience and easier to use forum.

The downtime is therefore probably from trying to implement the new version of EZTV or from ongoing hardware problems. Either way, staff are working hard to get the issues resolved and the site back up (lets hope with a sexy new UI!)

October 5, 2011
2:40PM EST

EZTV.it is still down today. Without any official statement we are left to believe that the outage is being caused by hardware issues or hostile attacks from rival sites/copyright holders. Hardware issues were the culprit back in April and DoS attacks seem like they’re becoming a re-occurring reality of the online TV scene.

October 4,2011
8:14AM EST

EZTV is down again today giving a ‘cannot connect’ error. This is the second larger downtime in two weeks caused by hardware issues and probably DoS attacks that seem all too common in the video distribution site world. The pirate bay is undergoing maintenance as well so you can’t access EZTV’s updated list through there for now.

You can still access their torrent list (that stays up to date) at KAT.

September 23,2011
12:06PM EST

The main site is now back up and accessible most of the time. Every once in a while you will receive and error 503, that “The server is temporarily unable to service your request due to maintenance downtime or capacity problems.
Please try again later.” If you get that message, just wait a few seconds and press refresh. If it continues doing it, try their Pirate Bay user page.

September 22, 2011
9:30AM EST

EZTV is still down today, timing out whenever you attempt to connect to the website.

There is still no official statement from the administration, but we’ll let you know as soon as word breaks. New shows are still being released on schedule from EZTV over at the pirate bay, so we are pretty confident that the downtime is from server load issues.

September 21, 2011
11:15PM EST

EZTV.it is currently down again tonight.

We’re not completely sure what the problem is yet. We know the site has been having issues staying up for the past few months because of heavy server load because of ongoing DDOS attacks and increased popularity/traffic. This is probably an extension of the load problems they were having earlier. EZTV admin haven’t made any official statements about the down time but we’ll keep you updated as more information becomes available.

EZTV is one of the largest, most diligent release groups on the internet. Though the main site is down, they are still releasing tv episodes on The Pirate Bay.

 

jQuery 1.6.3 Released

jquery 1.6.3 released

Soon after the jQuery 1.6.3 RC1 was made available to web developers, the official finished library was released. I guess testing went well! This is still pretty new so the jQuery crew need you to report any bugs!

Notable Changes

  • Fixed a cross site scripting attack vector: Script injection used to be possible when using location.hash to select elements. The new release disallows the use of html tags and, therefore scripts, in the $() if there is a # preceding it.
  • Removed support for requestAnimationFrame API: This API would tell the browser when to repaint an animation. The feature was unfortunately mis-used and caused an animation “worm hole” as the browser would execute queued animations concurrently when the browser tab went from inactive to active. Try it out here:

    In most cases, all you really had to do was empty the animation queue before executing and new animation. Scrapping this API to (seemingly) just reduce the number of bug reports is a bit like a waste in my opinion.
  • Better handling of HTML5 attributes: The .data() API has been improved to further support HTML 5 data attributes.

You can get a complete change log here.

Report a Bug

Here are the new releases, throw them on your site (or link to them) and see how they fare. AS ussual they have provided one minified version for efficient practical use, and an uncompressed version for you own reference and to make development a bit easier:

You’d be doing the online developement community a huge service by reporting any bugs on JsFiddle using the jQuery(edge) option.

New Icefilms XBMC Addon | IceLibrary on XBMC

This new XBMC icefilms addon by Batch is similar to the existing Icefilms.info plugin from anarchintosh in that it uses the icefilms database to play movies from external hosting sites on you tv through the XBMC. The big difference though, is that IceLibrary will actually import these links of movies and TV shows to you XMBC library. It works pretty well but each time a user updates their video library with these linked files, Icefilms could have it’s entire site scraped – which very heavy on Icefilms.info’s server resources.

The plugin allows for search parameters, for example you can tell it to scrape only movies that begin with the letter A, but this still allows for the possibility of broad scrapes. This has been done before by bradvido88 back in April of 2011. His plugin also worked well but Icefilms admin were frustrated with the load it caused on the server. To keep the site from crashing, they began to block the IPs of individuals using the addon until bradvido88 removed Icefilms support.

Batch shrewdly disabled the ability to search without specifying parameters so as to reduce the load on the Icefilms server. Hopefully this will not cause too much of an issue for the Icefilms.info administration as they have been having to fend off nightly DDOS attacks lately.

Getting IceLibrary

You can get the new XBMC Icefilms addon from www.batch.se/plugin.video.icelibrary.zip.

Installation

By Batch from XBMC forum
Requirements:
TV shows will be recognized by the current XBMC build but if you want movies to be recognized by the library then you need to get a modified version of XBMC.

.strm files will not be recognized as movies in the current build of XBMC.
To fix this, this patch needs to be applied: http://trac.xbmc.org/attachment/tick…tFactory.patch

To apply this patch you need to compile your own version of XBMC.
HOW-TO_compile_XBMC_for_Linux_from_source_code
HOW-TO_compile_XBMC_for_Windows_from_source_code

Windows users can use this patcher to make XBMC able to recognize movies: XBMC patcher
The patcher is tested with and supports the current stable release, 10.1 “Dharma”, but will probably work on the nightly builds as well.
Download the patcher and unpack it to the installation directory of XBMC, the folder where you find XBMC.exe.
Right click on the patcher and choose to run it as administrator.
The patcher will create a backup of your XBMC.exe named XBMC.bak and then patch your XBMC.exe.
Use the patcher on your own risk. You shouldn’t be able to screw anything up with the patcher but if you do, I won’t take any responsibility for the screw up. If you insight in what the patcher does then you could look at the soure code which is provided in the zip-file as well.

How to use the addon

Setup the IceLibrary addon:

  1. Download the addon here
  2. Choose install from zip-file in XBMC and target the downloaded file.
  3. Configure the addon after installation.
  4. Run the plugin, it is found in video plugins directory.
  5. Choose “Setup IceLibrary”.
  6. Choose “Setup IceLibrary folders”.
  7. Restart XBMC. Once XBMC is started again two IceLibrary folders should be added to video folders. Set the appropriate folder type for the folders.

Get movies (the first time):

  1. Start IceLibrary addon.
  2. Choose “Setup IceLibrary”.
  3. Choose “Scrape all movies”.
  4. Close IceLibrary plugin and update your library.
  5. The process of updating the library will take a long time since you will need to download the fanarts and data of thousands of movies.

Get new movies:

  1. Start IceLibrary addon.
  2. Choose “Get new movies”.
  3. Close IceLibrary and update your library.

Get your favorite TV shows:

  1. Start IceLibrary plugin.
  2. Choose “Setup IceLibrary”.
  3. Choose “Edit favorites list”.
  4. Create a favorite list of TV shows.
  5. Go back to the addons start menu.
  6. Choose “Update favorite TV shows”.
  7. Close IceLibrary plugin and update your library.

Get more info from the XBMC forum thread

jQuery 1.6.3 RC1 Released

jquery 1.6.3 released

The new jQuery Javascript library, jQuery 1.6.3 Release Candidate 1, was made publicly available two days ago from the jQuery website.

Notable Changes

  • Fixed a cross site scripting attack vector: Script injection used to be possible when using location.hash to select elements. The new release disallows the use of html tags and, therefore scripts, in the $() if there is a # preceding it.
  • Removed support for requestAnimationFrame API: This API would tell the browser when to repaint an animation. The feature was unfortunately mis-used and caused an animation “worm hole” as the browser would execute queued animations concurrently when the browser tab went from inactive to active. Try it out here:

    In most cases, all you really had to do was empty the animation queue before executing and new animation. Scrapping this API to (seemingly) just reduce the number of bug reports is a bit like a waste in my opinion.
  • Better handling of HTML5 attributes: The .data() API has been improved to further support HTML 5 data attributes.

Report a Bug

Here are the new releases, throw them on your site (or link to them) and see how they fare:

You’d be doing the online developement community a huge service by reporting any bugs on JsFiddle using the jQuery(edge) option.

Symbian Anna Review | Should I Upgrade my N8?

For those who have purchased a Nokia N8 and are wondering if it is worth it to upgrade this is a complete review of Symbian Anna. We are going to go over the top three upgrades.

The first issue is the issue that the N8 has is that there is no portrait key board. Symbian Anna has a great portrait keyboard it has the same tactility of the regular keyboard. Another upgrade to the keyboard is there is the ability to have non full screen mode. This becomes very useful when trying to remember the context of a text message you are sending.

 

The second upgrade is the Web Browser. The new Symbian Anna web browser is a lot faster and easily search on google and bing.
This is a huge upgrade, because web pages that used to get mutilated by the old browser are now displayed as they should. Also there were big enhancements to speed up Javascript. This means that interactive pages will now be a lot more responsive.

 

The New Camera Interface is very user friendly and takes the Nokia N8 camera to the next level. Along with the upgraded UI, the main feature added is Continuous Auto-Focus (CAF) while recording videos. This will greatly increase the recording quality of videos.

Overall I would recommend the upgrade for all N8 users. Try it out!

Alternatives to Icefilms | Sites like Icefilms

We’ve learned that our beloved Icefilms.info will not be able to add new content for at least a little while while they change hosts (for updates and info check me out) so we’ve compiled a list of online video services that are available in it’s stead. If you have any to add to the list, leave a comment and we’ll tack it on!

Upload Site Indexers

These sites do something similar to Icefilms in that they provide links to down-loadable movie and Tv files on higher quality file hosting sites.

  • Cuevana is a great new site that’s mostly in Spanish though it carries all the major American movies and TV. It allows you to stream videos from the major file repositories like icefilms does, however it does force you to download the browser extension to view any of the linked files. Very professional site otherwise
  • The Ninja Video is the reincarnation of the popular Ninja Video website that was shut down last year. Thanks Wolf Revels for the link!
  • Vidoox is a decent video link site where you can find all the latest TV shows. Thanks Dannyuf for submitting the site to the list!
  • Rlslog This site has links to high and medium quality TV shows and Movies from a variety of different file hosting sites. It has up to date releases for software, ebooks, and more. You have to put up with some pretty intrusive and annoying popover full page advertising though.
  • QSS DIVX catalogs the file links posted in the QSSDIVX community boards. Thanks SinfuLOnE for submitting this site to the list!
  • Megarelease This site has lightning fast additions for both movies and Television shows. Their archive is not nearly as large as icefilm’s is but they’re doing a good job of building it.

XBMC plugins

Icefilms’s XBMC plugin allows you to stream icefilms content from your Apple TV or computer media server to your home theatre system. You can get a patched version of the script here that will allow you to use the backup icefilms server while icefilms.info is not working. If you are looking for newer content, then you may want to check out these supplementary streaming video plugins!

  • Navi-X is a well organized content aggregator where you can find TV Shows, Movies, Music, Podcasts, Pictures, Apps and other user submitted links.

Streaming Video

These site provide links to websites that stream TV shows over a flash player like Megavideo. They are generally not divx quality and you have to do a little work if you’d like to keep the file for offline use.

  • 1channel/Let Me Watch This is a solid streaming movies and TV site with a large archive, fast updates and usually a large choice of video sources for any given link. It looks like LMWT has now perminately changed their domain to 1channel.ch and run into some trouble with their domain forwarding, you can keep updated at 1channel.ch down
  • Sidereel is another good streaming video site. It updates a little more slowely that LMWT but also provides links to legitimate versions of the video (the networks that broadcast them) which can be higher quality if you live within the viewing region.

Torrent Sites

These site connect you to multiple users to sort-of crowd source the video file. You have to have a to first get a client (we recommend Utorrent), then download the .torrent file from a website and open it in the client to begin downloading (and uploading).

  • EZTV is a lightweight tv torrent website that releases files as soon as they are aired. Speeds are generally very fast as the user base is giant. The site is having some technical difficulties of their own, you can stay up to date here: EZTV news
  • The Pirate Bay is probably one of the internet’s biggest and oldest torrent site. You can find whatever movie or tv show you’d like there, no matter how old or obscure. But because it’s so big, you sort of have to know what you’re looking for before you go on

 

Hot New Releases on DVD and BluRay in April, 2011

With April only a few days away, it’s time to start looking forward to some hot new releases on DVD and BluRay coming your way next month. Be sure to check out these great titles, especially if you didn’t catch them on the big screen when they were in wide circulation. There are several comedic gems in this batch, as well as one or two with Academy Award Nominations. The King’s Speech racked up at this year’s Oscars ceremony, so now is your chance to find out what all the hype was about, in case you
didn’t see it.
Apr 5
  • Little Fockers
  • Tron: Legacy
  • Casino Jack
  • I Love You Phillip Morris

Apr 8

  • The Chronicles of Narnia: The Voyage of the Dawn Treader

Apr 12

  • Country Strong
  • The Paranoids
  • Heartless
  • Plastic Planet
  • Behind the Burly Q

Apr 15

  • Harry Potter and the Deathly Hallows: Part I

Apr 19

  • Gulliver’s Travels
  • The Way Back
  • The King’s Speech
  • Rabbit Hole
  • Somewhere
  • Vision
  • Street Kings 2: Motor City

Guest poster Sergo enjoys writing about entertainment, home theater, and satellite television. He currently writes for Allied Satellite Tv

Blog SEO Tips

Search Engine Optimization abbreviated as SEO is a technique which is employed for the promotion of websites, web pages or even blogs. By following the principles of SEO we can greatly increase traffic to the site, and thereby increase the revenue generated by that site. SEO optimizes certain elements of a page or blog so that it can easily be read by search engine crawlers who constantly scan the web for new and popular content. According to the level of optimization, the page gets preference in search results which will help the site to receive more traffic. SEO for a blog is a little different than SEO for a traditional website -Blog SEO puts more focus on getting the attention of the reader searcher by giving them a taste of what they can find in the full article/post.

Keyword Research:

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There are many keyword research tools available which give the blog writer multiple keyword suggestions that include (in order) all of the phrases that people most commonly  search for search for. We strongly recommend the Goolge Keyword Tool as it is probably the most accurate, and is also free. Keywords play a keen role in the SEO work. We target the keywords that will give us the greatest traffic increase to the site – keywords should always be selected with this goal in mind, while making sure to stay relavent to the blog and its content.

Blog Title and URL:

Try to add keywords or the words which are relevant to the content of the blog in the blog title and if possible add them in the URL. Ensuring your keywords can be found in each of these areas will greatly help to push your blog to the top of the results when these words are searched. The URL you are using for the blog should be meaningful; it should not simply be a collection of your keywords in URL form – remember that getting to the top of the results is just the first step, you still need searchers to click on your site and the only way to encourage them to click is to give them a good synopsis of the content that is on the page.

Updating Content

Updating content is one of the single best ways to boost your position in search engine results. If you have had a website for a while now and are wondering why your site shows so poorly in the results, this is often one of the primary reasons. If your site is a blog, then you should try to add at least 2 new posts a week. If your site is not a blog, you might want to consider adding a blog section. You can also easily create some automatically updating content by adding a twitter feed or an RSS feed that pulls data from other sites in your industry. Twitter and RSS feeds can be added as widgets to your home page.

Links to the Blog:

The more links that point to your blog (from other sites that are ranked well in terms of SEO) the more frequently that your blog is crawled and indexed which in turn will cause your blog to be viewed as more valuable. This will take time, but working to generate a few links every week will have a dramatic effect on the SEO of your blog. This site only has around 150 incoming links and is ranked in the top 2% of all sites. That said, top 2% doesn’t mean all that much, we recommend making the top 0.5% your goal. Some links are more valuable than others – the most high value links come from sites who have many links to them, but who do not link to too many other links. A forum for example might have a lot of links to it, but because it is so easy for anyone to post an outgoing link back to their site, the value of a link from a forum can be very diluted. Links to your blog only help you get to the top of the search results, as we mentioned before – make sure the content that is showing up in the results is attractive to the reader or all the SEO in the world isn’t going to get you any traffic. Typically the search engine will grab the first few sentences of your blog post, so make sure these are of good quality and reflect the content of the rest of the post. You can also use the description meta tags on your pages to specify the text you would like to show.

Writing Articles with Back Links:

An excellent way to generate high quality links to your site is writing articles to be published on other sites. By writing an article you can guarantee that your link will be placed on a page that has very few links to other sites. On this website we publish a lot of guest articles from from web masters trying to raise awareness of their product/service by writing articles that include links back to their sites. Visit our Publish Article page if you would like write an article to be published on the site. The article will appear at the top of our home page immediately after publishing. Our front page has a Google PageRank of 3 (for now..) and we link to very few other pages, so this will provide you with a very high quality link to your site and will ensure that your site gets crawled by search engines almost immediately. You can expect that the article (along with the link to your site) will be in the google results within 10 minutes of publishing.

Content of Blog:

The content of the blog should be different, it shouldn’t be like copied from some other sites, articles or blogs. Copying content directly is an excellent way to lose SEO. If content has already been indexed by the search engine one someone else’s site, it will not index the same content again on your site – doing so would create inefficiency for the customers of the search engine so naturally they avoid that. You can take ideas from other sites and paraphrase and reorganize them to create new and better content, but copy and paste will get you no where.

Long tail Keyword:

Use keywords in such a way that it should comprise of all those words which a user normally look for a particular information. Wide ranges of tools are available which will help you to track such keywords. Some of those tools are Sitemeter, Google Analytics, Mybloglog’s. Get long keywords from the mentioned tool bar and prepare a long set of keywords, and try to use those set of long keywords often within the content of the blog.

Social Bookmarking :

Submit the URL of your blog and your post, along with its content, to social networking sites, which will definitely help the blog to be crawled by the search engine a bit faster. The social bookmarking of the blog will help the blog to get a good ranking on its chosen keywords and help to boost the blog to the top of the results. Links from social bookmarking sites are the easiest kind to get so make make sure to take advantage of them. They are not quite as high value as say, a direct link from the front page of a major website, but they are fundamental to building site SEO in the early stages of any blog.

These are just a few way in which you can boost the SEO of your blog. Good luck! Post any questions in the comments below.

Best WordPress Theme Clubs | Top 10 WordPress Theme Sites

Word Press Theme Club customizes the overview of a website. With the use of themes we can completely change the look of web pages without transforming the coding and functioning of it.Word Press exhibits a wide range of club themes to build up the feature, presentation of a web site, some of those club themes are discussed below:

1. Somaxiom

Somaxion Theme Club focuses on the design and styling perspective of a web page and come up with some unique feature and application to give a different and elegant look to the web site or the web page.

2. Woo Themes

Woo Themes come up with some exciting features like documentation which will help the users to use the theme efficienty.It has also come up with Integrated  Theme Options. With each theme there is some color and layout option which could be used while using a website

3. Templatic

With the use of this theme you can reconstruct the website or the web page to give a different outlook. Easy to work with and to handle.

4. Thesis

Thesis Theme is very simple to work with and supports multimedia. Thesis theme is flexible with use of columns and the columns can easily be customized in a single click. It also supports SEO. WordPress’s built in custom field function s used in this theme so as to post the videos, photos and page specifying advertising.

5. Elegant Themes

It’s a premium word press theme which comes with user-friendly templates. The designs provided in the system are very unique, elegant and dynamic.

6. Press75

Press 75 is easy to use and comes with content management and key customization.Press75 is built on solid code framework which makes is applicable for developers and designers.

7. Studiopress

Studiopress supports Genesis Framework which makes it easy to build extraordinary web sites and web pages. Supports SEO, provides professional themes, user friendly, it is secure – no malicious attack under this theme, too many options available to customize the site and many more

8.Rockettheme

a. Juxta

The one searching for very professional look and at the same time very unique and stylish theme then Juxta is the one to work with. Supports Gantry framework which captivate features like menu item control, RTL support, custom preset and many more.

b. Quantive

Quantive have more of illusive and constant designs as compare to rest of the themes released in 2010. Also supports Gantry Framework with 8 CSS style choices, so that you could use this feature to develop a Rocket Theme template of your own

c. Afterburner

The fastest Word Press themes supports Search engine optimization and give performance at its best. Complete documentation is made available, so no problem in handling this theme, installing it or wants to work on this theme.

Comparison of WordPress Theme Clubs

 

Name New Themes Pricing Package Framework No. of themes available Date of release
Somaxiom For 90 Days : $50For 365 Days : $75

For Developers  365 Days : $250

Gantry Framework 21 Jan 2011
Woothemes 2 new theme every month Standard – 70$Developer– 150$

Enterprise– 200$

Solid Code  Framework 88
Templatic 2 + new theme every month Emporium single use license ($65.00 for lifetime subscription)Emporium Multiple use license ($99.00 for lifetime subscription)

Premium Themes Club Full Access ($279 for the first year. Then $179.00 for each year)

58 10thDecember 2009
Press75 Essential -50$Plus- 75$

Extended- 100$

Solid Code  Framework 22 June 2008
Quantive For 90 Days : $50For 365 Days : $75

For Developers  365 Days : $250

Gantry   Framework November 2010
Studiopress Pro plus all theme-249.95$ Genesis  Framework 33
Elegant Themes Yearly membership for only $19.95 55
Juxta For 90 Days : $50For 365 Days : $75

For Developers  365 Days : $250

Gantry  Framework May 2010
Afterburner  8preset styles

Search Marketing Trends In 2011

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This article is a Guest Post: Carla Sanchez is a freelance writer for Omniture. Omniture is the world leader at cms software and search marketing; software that enables you to better understand your customers and increase your sales.

As 2011 moves into full view, trends in search marketing will be highlighted by local and mobile search as well as social media marketing efforts.


As the Internet industries grow up and mature, many businesses are looking at how search marketing will trend in 2011. And more importantly, how those changing trends are going to affect their business revenues and bottom lines. A number of important technological developments on the hardware and software fronts will have their affect on how users effectively benefit from search. Additionally, the big search engine companies like Yahoo, Google, and Microsoft’s Bing are continuing to make interesting and exciting changes to the services they are bringing to web searchers every day.

One aspect of search marketing that we saw steadily increase last year was the use of offline advertising to promote online search. Bing launched and rode a steady wave of interest based upon their novel television commercials. Regardless of just how effective the actual search results might be, the ads brought a bit of market share to the newly emerging search engine.

The reverse is also a trend to keep an eye on in the coming year. Retail sales are and continue to be heavily influenced by the web. This means the more effective your business is at search marketing, the higher the chances you’re company’s online messages will reach and influence your retail buyers. People love to take their time online and get answers to questions, see options, and figure out exactly what it is they want to buy. Just as they tend to like to take their time learning about your products, they also want to be able to buy immediately.

Though somewhat slow and stumbling, the trend towards mobile search has finally begun to take off and is growing at a rapid pace. Hardware manufacturers continue to compete with smaller, faster, and more effective smartphones. Even some search providers have gotten into mobile hardware and software development with the release of Android operating systems and a number of heavily integrated applications designed to take advantage of search marketing.

If you’re not actively developing your search presence to appear for the local, mobile searcher you’ll be missing out on immediate results that could have a big impact on your bottom line. Most of the big search providers are focusing a lot of their attention on various local and mobile search solutions. If it’s important to them, you can be sure it needs to be important to you as well.

Not to be overlooked is the trending opportunities associated with social media marketing. Most of the larger, more influential online social communities have a number of opportunities to reach targeted niches within the larger member set. Whether you’re using their in-house search features, or are taking advantage of targeted, direct, on-page advertising, these communities offer a rich, untapped audience to get your message in front of.

Active online marketing campaigns inside of Facebook, or even on Twitter, can provide you with results that make your ROI extremely attractive. An important aspect to succeeding within the social marketing world is to fully understand each community you’re attempting to reach. Knowing that an audience on Facebook will be quite different from one you’re attempting to connect with on LinkedIn is a sure way to maximize your efforts while minimizing the potential damage which could be created by poorly designed and delivered marketing efforts.

At the end of the day trends are interesting and can have a great impact on your business’s effectiveness. Chasing the latest, greatest trends however may be less important than simply providing steady, consistent efforts. Essentially, it’s important to know what’s happening in the world of search marketing, but also to be making progress establishing your presence as an authority for the niche target markets you hope to compete in.

Carla Sanchez is a freelance writer for Omniture. Omniture is the world leader at cms software and search marketing; software that enables you to better understand your customers and increase your sales.