Turn your Blog into a Mobile App for Nokia | Nokia App for Everyone

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Nokia has made it incredibly easy for anyone who is connected to the internet to create their own application with the Ovi App Wizard. It basically captures the RSS feed from your blog and prints it to a neat looking, customizable, application frame that you can put on the Ovi store either for free or for a price not exceeding 5 Euros. You can also turn you Facebook, Blogger, Tmblr, Youtube, Picasa, and Flickr feeds into sections of your Ovi app, or give them their own independent applications. Up to 4 feeds are allowed per application and they can be from the same platform (ie. 2 rss feeds from different sites of yours.)

What You’re Going to Need

  • Feed Url(s) If your using WordPress it will be the www.yourblogs.com/feed/, otherwise all you need to do is copy the url of your account
  • A Logo for Each Feed This should be a 256×256 pixel PNG, JPG or GIF that will be displayed on the Ovistore website, Ovistore app, and in the users app drawer as the app icon. Make sure its not too complicated as many Nokia phones will scale it down to 60x60px and you dont want it to look blurry or “mashed”.
  • A Banner for Each FeedThis should be a 360×60 pixel PNG, JPG or GIF that will be displayed across the top of the application. Uploading a screencapture of you blog header that’s at the perscribed size will do fine, Ovi wizard has a cropping tool for you to get the size perfect.
  • (Optional) A Millennial Media or an Mpression AccountThe Ovi App Wizard lets monotize your app beyond including a price tag by adding advertising. Unfortunately, it can only be served by one of the two ad distributors listed above.

The Result

Once you’ve got all your components, just follow the Ovi Wizards instructions and you’ll end up with something like this →

The text colour of the links and app bar are both customizable, as is the background colour of the app bar itself. The placement of sections (ie the app bar, banner, posts) are not customizable but you can choose to display your posts as a grid of pictures instead of the title excerpt. In our example we only have a blog feed, if you have other feeds included in your app then there would be a drop-down menu on the app bar to navigate between them.

Ovi App

Share It

So we’ve crafted this nifty Nokia app with about an hour’s worth of work; not bad. Its a great tool for reader/fan retention and it can turn into solid source of revenue from advertising or sales. The App wizard also has an automated social network sharing tool as well as a web tool to create a banner for your app.

Try it out and post your app links below in a comment!

How Social Bookmarking can Benefit your Website

Social Bookmarking is one of the fastest and most effective techniques of Search Engine Optimization. It is an effective and powerful method of promoting a website, increasing traffic and targeting audiences which result in more business and more revenue. It is one of the most effective ways to increase the number of inbound links and gain the attention of major search engines (in turn boosting your page rank.) While doing social bookmarking, the bookmark of your website is posted to various social networking sites with desirable information related to the website and the services offered by it. This allows online users who come across such bookmarks to get to know more about the site and decide if they are interested in your content, products or services.

With the help of Social bookmarking one can save money and effort in notifying people with regards to your business and the services you offer. It helps to get more quality backlinks to the site and at the same time helps to increase the popularity of the website as the content of the website is being posted and shared on a number of sites.

With the use of Social bookmarking we can be noticed by major search engines, resulting in increased credibility and traffic for the website. We can also target the users we want and increase the number of specific types of visitors to our website. This is achieved by targeting top ranking social networking sites and posting bookmarks in specific categories or with specific tags. This will increase our sites credibility in certain areas of the internet and among certain demographics of browsers and potential customers. Submitting on social networking site is free of cost, so you are spending almost nothing to get noticed by search engines and by millions of users.

With the help of Social bookmarking your webpage along with all the new pages/posts (as you add them) will be quickly indexed by major search engines (sometimes immediately after submission.) Being indexed by these search engines is an excellent way to improve your traffic.

While creating the title and content for a social bookmark, one should keep in mind that proper keywords need to be used in a proper way. Don’t stuff keywords while ignoring the quality of content. Check the density of the keywords in the content, as it will help you in indexing. You want your keywords to exist in the content, but if you over do it you will be flagged as spam and your bookmark will not get created – you might also get banned. Secondly, the content should be unique, don’t copy content directly or you will likely be seen as spam.

Social Bookmarking has proved to be very beneficial in terms of increasing traffic, unique visitors, targeted audiences and revenue overall site revenue.

Influence of SEO on Website Marketing

Website marketing is done so as to earn more revenue for the business, to establish a high place in search engines so that the targeted and potential client can search for your services and business. Marketing the website is essential in order to achieve any long term business objectives. Marketing the website typically consists of advertising the products or services of the website or business. Marketing can also be just for the site itself in order to increase traffic and later increase advertising revenue for the site. Advertising your website will both increase sales and traffic as well as increase public knowledge of your presence on the web.

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In order to acquire high quality customers via the internet, advertising one’s website is paramount. This is done best through search engine optimization techniques. The idea behind SEO (Search engine optimization) is to present the website in such a way as to appeal to both human users as well as search engine crawlers.

How to Increase SEO:

Determine the objective of the business and work accordingly. For example – When selecting keywords one should search for phrases that are relavent to the business, are searched frequently (check out the Google Keyword Tool to figure this out) and ones that are not too competitive (also find this on the Google Keyword Tool.)

Apply Non-Automated SEO Techniques for the promotion or for marketing a website. Automated tools just don’t provide the same value and the search engine crawlers getter better and better at weeding out this sort of forced SEO all the time.

Content of the website should be relevant to the web site or the business. While writing content, it should always be kept in mind that the content should be relevant to the business objective.

Popularity of the site. Increase the popularity and traffic to your site by generating high quality links to the site. Email web masters to arrange for link exchanges with sites that have content that complements your site. You can also write articles that include links back to your site and publish them on other high-traffic and high Page Rank sites (See our Publish Article section.)

Perform proper keyword research. While performing SEO, one should take care of keywords which are being used for the optimization purpose for a website. First search for the keywords what people normally search for relevant to the content of the website. Then determine which keyword you need to select for your promotion purpose and try to use those keywords in the content, title and in Meta tags of your pages.

Process of Link Building :

Try to build as many links as possible, this could be done through various processes including :

Article Submission

Directory Submission

Social Bookmarking

Blog Creation

Blog Commenting

Forum Posting and so on…..

These are some of the processes which help to increase the number of back links to your website, help to increase traffic, increases the prominence of a website and boost the number of targeted users for the business. All of these things will increase the credibility of the website and ensure that it is indexed by the major search engines.

Writing Articles for Landing Pages

A website’s Landing Page is the incredibly important representation of a website or company. This page is kept simple and is designed to accomplish a select few desired actions. It is the page where visitors first arrive when they are directed to your site from somewhere else on the web. This page could be your homepage, but could also any other page of the site – such as one designed to sell a particular product or advertise a new service. In order to promote a landing page and direct traffic to it, a webmaster should participate in Article Marketing. Article marketing is one of the fastest and most effective means of driving large amounts of highly targeted traffic to a particular landing page. Article Marketing involves writing articles and publishing them to high traffic and well targeted article directory sites. The publication will result in increased traffic to the respective landing page as well as increased search engine optimization by creating a high value back link to your page with the specific and optimized anchor text of your choosing.

Here are some key points that you should keep in mind to create effective articles that promote your landing pages:

  • Article Title

Article titles need to be very effective and capable of engaging readers so that they will initially click on and begin to read the article. From the promotion and traffic point of view try to incorporate keywords and words that will attract people to read the article. You should also try to use words that are actually indicative of the content/product/service that is on your landing page – if the title is unrelated to the landing page, you might get a lot of readers, but very few will make it through to your site.

  • Introduction

The starting paragraph of the article i.e. the introductory part, is where the reader decides whether he or she will complete the article or just have a glimpse of it. Don’t bother starting the article by describing what it is about – this isn’t a high school essay -the title is sufficient to explain the premise of the article, so no need to go over it again. Use the introductory portion of the article to captivate the reader and encourage them to read further into it in order to reach the link to your landing page. Impressive facts, quick success stories and creative warnings are a great way to hook the reader.

  • Content of the article

The content of the article needs to specify the products/services that you are offering on the landing page of your site. You do not mant to shamelessly promote your landing page directly in the article, you want to hint that there is more information on your page and that the reader should continue there in order to satisfy his/her curiosity. Keep building the reader’s interest by offering information that the reader is likely searching for.  Ask and answer questions that a reader might be wondering about – especially ones they would need answered before visiting your website. You want at least one link to your landing page within the content portion of the article.

  • Conclusion

Ideally you want to structure your introduction and content so that the reader will stick it out to the end of your article. If they have made it to the end (and presumably still haven’t clicked your link) then you can be a little more direct in your promotion. Finish it off with a question you think they are still wondering about and let them know the answer is on your site – then include another link to the landing page.

  • Useful Resources

At the bottom of the the article you should include a useful resources section where you can place links to a few pages of your choosing. Some can be your own pages and some can be from external pages that you find useful. It’s always helpful to write high quality articles that will get passed and shared between readers and useful resources is one way to do this.

Following all these steps should ensure you get some high quality results from your future articles.

Here are a few great sites you can submit and publish your articles on:

Blog SEO Tips

Search Engine Optimization abbreviated as SEO is a technique which is employed for the promotion of websites, web pages or even blogs. By following the principles of SEO we can greatly increase traffic to the site, and thereby increase the revenue generated by that site. SEO optimizes certain elements of a page or blog so that it can easily be read by search engine crawlers who constantly scan the web for new and popular content. According to the level of optimization, the page gets preference in search results which will help the site to receive more traffic. SEO for a blog is a little different than SEO for a traditional website -Blog SEO puts more focus on getting the attention of the reader searcher by giving them a taste of what they can find in the full article/post.

Keyword Research:

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There are many keyword research tools available which give the blog writer multiple keyword suggestions that include (in order) all of the phrases that people most commonly  search for search for. We strongly recommend the Goolge Keyword Tool as it is probably the most accurate, and is also free. Keywords play a keen role in the SEO work. We target the keywords that will give us the greatest traffic increase to the site – keywords should always be selected with this goal in mind, while making sure to stay relavent to the blog and its content.

Blog Title and URL:

Try to add keywords or the words which are relevant to the content of the blog in the blog title and if possible add them in the URL. Ensuring your keywords can be found in each of these areas will greatly help to push your blog to the top of the results when these words are searched. The URL you are using for the blog should be meaningful; it should not simply be a collection of your keywords in URL form – remember that getting to the top of the results is just the first step, you still need searchers to click on your site and the only way to encourage them to click is to give them a good synopsis of the content that is on the page.

Updating Content

Updating content is one of the single best ways to boost your position in search engine results. If you have had a website for a while now and are wondering why your site shows so poorly in the results, this is often one of the primary reasons. If your site is a blog, then you should try to add at least 2 new posts a week. If your site is not a blog, you might want to consider adding a blog section. You can also easily create some automatically updating content by adding a twitter feed or an RSS feed that pulls data from other sites in your industry. Twitter and RSS feeds can be added as widgets to your home page.

Links to the Blog:

The more links that point to your blog (from other sites that are ranked well in terms of SEO) the more frequently that your blog is crawled and indexed which in turn will cause your blog to be viewed as more valuable. This will take time, but working to generate a few links every week will have a dramatic effect on the SEO of your blog. This site only has around 150 incoming links and is ranked in the top 2% of all sites. That said, top 2% doesn’t mean all that much, we recommend making the top 0.5% your goal. Some links are more valuable than others – the most high value links come from sites who have many links to them, but who do not link to too many other links. A forum for example might have a lot of links to it, but because it is so easy for anyone to post an outgoing link back to their site, the value of a link from a forum can be very diluted. Links to your blog only help you get to the top of the search results, as we mentioned before – make sure the content that is showing up in the results is attractive to the reader or all the SEO in the world isn’t going to get you any traffic. Typically the search engine will grab the first few sentences of your blog post, so make sure these are of good quality and reflect the content of the rest of the post. You can also use the description meta tags on your pages to specify the text you would like to show.

Writing Articles with Back Links:

An excellent way to generate high quality links to your site is writing articles to be published on other sites. By writing an article you can guarantee that your link will be placed on a page that has very few links to other sites. On this website we publish a lot of guest articles from from web masters trying to raise awareness of their product/service by writing articles that include links back to their sites. Visit our Publish Article page if you would like write an article to be published on the site. The article will appear at the top of our home page immediately after publishing. Our front page has a Google PageRank of 3 (for now..) and we link to very few other pages, so this will provide you with a very high quality link to your site and will ensure that your site gets crawled by search engines almost immediately. You can expect that the article (along with the link to your site) will be in the google results within 10 minutes of publishing.

Content of Blog:

The content of the blog should be different, it shouldn’t be like copied from some other sites, articles or blogs. Copying content directly is an excellent way to lose SEO. If content has already been indexed by the search engine one someone else’s site, it will not index the same content again on your site – doing so would create inefficiency for the customers of the search engine so naturally they avoid that. You can take ideas from other sites and paraphrase and reorganize them to create new and better content, but copy and paste will get you no where.

Long tail Keyword:

Use keywords in such a way that it should comprise of all those words which a user normally look for a particular information. Wide ranges of tools are available which will help you to track such keywords. Some of those tools are Sitemeter, Google Analytics, Mybloglog’s. Get long keywords from the mentioned tool bar and prepare a long set of keywords, and try to use those set of long keywords often within the content of the blog.

Social Bookmarking :

Submit the URL of your blog and your post, along with its content, to social networking sites, which will definitely help the blog to be crawled by the search engine a bit faster. The social bookmarking of the blog will help the blog to get a good ranking on its chosen keywords and help to boost the blog to the top of the results. Links from social bookmarking sites are the easiest kind to get so make make sure to take advantage of them. They are not quite as high value as say, a direct link from the front page of a major website, but they are fundamental to building site SEO in the early stages of any blog.

These are just a few way in which you can boost the SEO of your blog. Good luck! Post any questions in the comments below.