How Might Offline Methods of Building an Email List Be More Effective Than Online Methods?

As an online marketer, you may feel that the best way to build your email list is to use methods that revolve around the internet.  Keep those type of feelings bottled up inside you, and it could cause you to miss out on a chance to grow your business.  There is a big world out there away from the internet, one filled with opportunities for quality leads and legions of potential customers.  If you thought online list building techniques were the holy grail, this article will explain why offline methods can be just as, if not more effective.

An Edge on the Competition

Building your list offline is a tactic that could give you a huge advantage over your competitors.  How you may ask?  Because there is a great chance that for at least some of them, using the internet as their marketing playground is the only tactic they know.  It is no secret that the internet is tightly integrated into today’s society, but there are still a few stragglers as not everyone has jumped onboard.  Believe it or not, there are people out there who would rather walk into a store and buy what they need, instead of browsing through an online catalog.  These are the consumers who are the most likely to subscribe to your email mailings, and the ones the competition is most likely to miss out on.

Potential for Better Responses

Email is a highly effective medium used everyday by billions of people around the world.  It works so well, that it has become the backbone for one of the most powerful marketing techniques available.  However, having a list doesn’t guarantee that you will reach your target audience.  There will always be people on it who use the internet everyday, but ignore your messages for whatever reason.  For these prospects, the value of your offer means nothing because they will never even see it.  Building your list offline gives you the opportunity to contact prospects through methods outside of electronic mail.  Whether it is by direct mail, fax or phone, you can relay the value of your message and possibly receive better responses than you would have via email.

The Power of Variety

Perhaps the most notable advantage offline list building has over the online technique has to do with the fact that there are so many ways to engage potential subscribers.  When it comes to the internet, several marketers limit themselves to putting an opt-in form on a website and merely rely on traffic to drive conversions.  This is common and can be effective, but taking your list building strategy outside gives you many more opportunities.  Savvy marketers have found that mingling at events, placing opt-in forms at the retail counter, and simply passing out business cards are among the effective ways to acquire new prospects.

Think Outside the Box

Offline marketing is alive and well, and list building is one of the key ingredients to its success.  Utilizing a few tried and true methods will help you grow your email subscribers, and introduce some of the internet virgins to cyberspace in the process.  Once you get them to climb onboard, it is your responsibility to engage and convert.  Whether or not you succeed depends on various factors, but if you do not step out of your comfort zone with an offline strategy, then you might be doing nothing but restricting the potential of your business.

Author Bio

Fletcher Finn is a best practices activist and advocate for a leading Web and permission-based email marketing solutions

Planning Your Next Tech Event on a Budget

Planning a tech event requires a great deal of effort and forethought, but there are ways to make the task more manageable.  Creating a checklist for your particular event can make the process less intimidating.  By separating the preparation steps, you can either handle them one at a time or make progress in several steps simultaneously.  As your planning begins, focus on the big picture and leave the details for later.  It can be helpful to ask yourself the major questions that you will face at the beginning stages of event preparation.

Where is your event taking place? This is one of the first questions that will demand your attention as you plan your tech event.  If the location is not yet established, you should begin scouting the possibilities as soon as you can.  Finding the best setting can be difficult because you will need to have a rough idea of what your event will look like.  Will there be presentations or speeches?  Will participants need to split off into smaller groups?  How many people will attend?  The good news is that location scouting can give you a good idea of how your event will eventually turn out.  The location should have the space you need for people, equipment, and presentations.  Other considerations include price, cleanliness, and the proximity of restaurants and hotels.

One of the most important aspects of a tech event is, of course, technology.  It may also involve a good chunk of your budget.  Well in advance of the event, you should think about the types of equipment that will be necessary.  The final count may require input from presenters or attendees.  A lecture hall or auditorium is an example of a typical location.  For this example, basic equipment would include computers, a projector, a screen, microphones, and an audio deck.  Of course, these items come with an array of options, so you should pin down the exact equipment that you need.  Should your microphones be wireless?  What speaker size will be needed so everyone can hear?

Keep in mind that your event location may provide some of the equipment you need.  Other technology can easily be rented online.  If your event is being planned on a tight budget, online rental is the clear choice.  Online companies provide the best rates and are a great alternative to purchasing any necessary technology.  Computers, projectors, and audiovisual equipment are readily available for short or long term rentals.  Rental equipment can arrive as soon as the following day, or even the same day in major cities.  Again, it is wise to plan ahead, but this can be extremely handy in emergency situations.  A final tech check may reveal a problem or equipment may break down right before your event.  The availability of last minute rental equipment and the rental company’s support staff can be life savers.

As your tech event draws near, return to the location once you have final numbers on attendees, presentations, and equipment.  At this point, you want to visualize the event and plan how everything will take place.  Test any of the equipment that is available.  Think about ways to make the area comfortable, especially if attendees will be seated for a long period of time.

Check for cleanliness and accessibility, thinking particularly of any attendees who will need special accommodations.  If any presenters have expressed interest in seeing the location before the event, this would also be a good time for that.  Attend to any final details or decisions that were delayed.

At your event, try to relax and enjoy the fruits of your labor.  You should remain ready to handle problems that may arise, but remember that your planning should give you the satisfaction that you did everything possible to make your tech event a great one.

Author Bio: Vern Marker is a writer for a Rent a Computer company and frequently blogs about anything tech related.  When Vern is not writing, he loves to travel the world.  Follow him on [email protected].

iPhone 5 Specs & Release Date

The iphone 4S release is expected today (October 4 2011) at 11:00 PDT (2:00PM EST)!

So far from today’s conference the features highlighted on the new iPhone are:

Now Confirmed Features on the new Iphone

  • The new iPhone will be a 4S model and not an iPhone 5 (good call CNet), though it still has plenty of cool new features.
  • It will have a new dual core A5 processor in it, apparently twice as fast as the iPhone 4’s.
  • Graphics will be 7 times more efficient in the iPhone 4S than the 4.
  • There will be a new antenna system to correct the reception issues.
  • The camera has an 8 megapixel sensor, can capture higher than 3264 x 2448 resolution and shoots 1080p video at 30 frames per second.
  • Today’s presenter not get specific if the iPhone was 4G as the standard seems to have wide boundaries but did say the new iPhone will have 5.8 Mbps upload and 14.4 Mbps download speeds.
  • The new iPhone will be both GSM and CDMA making it easy to bring it across borders.
  • Siri made it into the phone in a pretty large way. Rumoured to be called assistant, the app lets you speak pretty much anything into the phone and get an answers back. For example, if you want to know if there is a type of restaurant in the area you can simply ask your phone exactly that and it will give you the top 5 listings from Yelp based on your spoken parameters.
  • In the United States the phone will be 16GB for $199, 32GB for $299 and 64GB for $399 under contract. It will probably be about the same price in Canada.

Compared to the compiled rumours below it looks like the analysts were pretty close!

  • NFC Technology – The new iPhone 5 supports NFC technology the one which is used in Google’s Flagship Android phone, the Nexus S. With NFC technology, iPhone 5 will have extremely high data transfer rate between two devices.
  • Slimmer and lighter – The enclosure for the iphone 5 (or 4s) will be much more economically spaced, allowing for a slimmer and lighter iphone than it’s predecessor.
  • New Smart and brainy iPhone – Now with the new iphone5, you can even get answers to your questions like: What is the phone number of nearby hotel, Dispensary, taxi company? What Italian restaurant is nearby?
  • Facial Recognition – The iPhone will be able to identify  its owner through facial recognition. The phone can be unlocked and begin to function after recognizing its owner. We’ve seen similar technology in laptops when logging on to windows via face recognition. It no doubt come in handy for other apps.

  • iPhone 5 Camera – The new iPhone 5 will have an  8 megapixel camera and can record full HD video (720p we expect) with a capped recording time of 25 to 30 seconds. The camera is equipped with a Omnivision OV8820 sensor.
  • Case – The iphone enclosure will be slimmer and lighter than the iphone 4.
  • Battery Power – iPhone 5 comes with an awesome battery that exceeds the life of the 3G by 14 hours – 7 hours over 4G which makes it perfect for heavy use.
  • iPhone 5 Screen Size – 4.0 inches (scratch and shatter proof) Apple will be removing more of the nonsensitive borders on either side of the screen, reducing the size of the home button and possibly increase the size of the phone itself.
  • iPhone 5 Processor – The Iphone 5 will be powered  1.2GHz Dual Core Qualcomm wireless baseband chip.
  • iPhone 5 provides you with a variety of email alerts and notification. You can now assign alerts for different emails as well.

How iPhone 5 is different from iPhone 4?

  • The processor used in iPhone 5 is a 1.2GHz dual core processor which makes it faster than its former version in the iPhone 4
  • iPhone 4 had a complication regarding the antenna issue, attenuation in receiving signals, dropping off calls etc.  will be completely sorted out with iPhone 5.
  • The battery backup of iPhone 4 is high enough to last up to 48 hours despite of its heavy use. With iPhone 5 we expect no issues regarding the battery life. It will have an extended battery life of 14 hours on 3G and 7 hours on 4G with a stand by time of 600 hours.
  • The hardrive will be larger on the iPhone 5, a range of sizes will be offered up to  around 64Gb.
  • iPhone 5 is expected to have a 8 MP camera, an upgraded from iPhone 4’s  5MP,  to capture high quality pictures and videos.

iPhone 5 Release Date

The iPhone 5 is expected to launch sometime in the middle of August 2012 in the US and shortly after that in Canada. Most analysts are calling for a Canadian release date of October 1 2011 to Telus and Rogers.

The information in this article is based on the most reliable rumors we found. Final specs will likely differ, but this list gives us some good hints as to what we can expect.

Five Technology Trends to Watch in 2011

Whatever technologies a business favors, whatever level of sophistication the operation, one thing is certain to hold true for 2011: there are going to be a number of technology trends of which no successful business can afford to be unaware.

Technology has changed the way modern businesses operate almost beyond recognition over the last few years and this is not only likely to continue, but the pace will almost certainly increase over the coming months. The following five trends will make 2011 one of the most exciting for technology we will have yet seen.

  1. Business on the move. Perhaps the single greatest technology trend of 2011 will be focused around mobile communication devices. We have already seen major advances with the introduction of the latest model of the iPhone, the new iPad and Blackberry and other smart phones. These devices are fast becoming so capable of multi-tasking activities that the office on the road is now a reality. 2011 will see even greater speed hikes that will close the gap between plugged-in computers and mobile devices to such a degree that many businesses will be comfortable making the move to fully wireless mobile devices. Although costs at this stage may prove prohibitive to some, the investment may well signal the beginning of the end of wired business device.
  2. It’s still about the dollars. Businesses will continue to keep a close eye of costs as the recession continues to impact all sections of the marketplace. From a technology standpoint, this will mean that more and more businesses will be looking at the benefits of cloud computing. The savings are only outmatched by the performance improvements and the knock on benefit to customers/clients. 2011 will see many businesses moving away from storing their own data and moving to the cloud so that information and data can be accessed from the ever-increasing number of mobile devices.
  3. Setting workers free. The increase in cloud computing along with the advance in wireless devices will mean that 2011 will see a new level of mobility for employees. It may well be the year that finally sees workers unchained from their desks and offices to create a more dynamic and fluid working platform that can offer increased benefits for staff (think about the savings in child care for example) as well allowing staff to get out there and interact with customers to a much greater degree.
  4. Rip up the desk planner. The days of the paper-based desk planner have already passed, but their computerized replacements are already beginning to look far too passive. 2011 will see new technologies where a web-based planning system will become much more interactive by helping the worker plan their day/week/month/year in the most productive way. New tools will make use of automation to suggest the best way to manage projects, budgets and meetings to help staff get the most out of their time.
  5. Paperless world. Perhaps not the whole world, but 2011 will certainly see technology gather speed in the move from paper-based activities. The ability to produce and publish online without the need of paper to be involved anywhere in the process will lead to not just an increase in newspaper and magazine online-only editions, but it will create a whole new way of business communication. Everything from individual memos to in-house journals and detailed strategy presentations will be written, created and published on the web so that they can be accessed from mobile devices anywhere in the world. This will in turn lead to further advances in mobile devices and a sea change in the worlds of journalism and business communications.

Guest Poster: Brian Tanner is a freelance writer for HP. Since 1939, HP has been making technology products to help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. On their website you can find scanners to toner.

Megapixel Marketing Scam

Don’t be fooled by claims that cameras with more megapixels are better, it’s not true. This is just a gimmick used to convince people that newer camera models with more megapixels are better than older ones.  Picture quality and picture resolution are two different things that camera manufacturers and salesmen often exploit to capitalize profits.

The camera industry has relied on the megapixel as a measure of quality;  that more is better. Sure, this would be important if you were to blow up the image, but the image quality itself is determined by the lens and the skill of the photographer. With a better lens, more light can be focused onto the sensor which gives sharper and more saturated images. And of course, if you know how to manipulate light with a camera then your photos will turn out better than someone with the most expensive DSLR  who doesn’t know how ISO, shutter speed and aperture correlate.

Here’s another way of looking at it;

“A megapixel is one million tiny colored dots in a photo. It seems logical that more megapixels would mean a sharper photo. In truth, though, it could just mean a terrible photo made of more dots.” –David Pogue.  For those of you who don’t know who David Pogue is, he’s a technology columnist for the New York Times but he’s better known for hosting the show, “It’s All Geek To Me” . He ran a test in which he took a series of identical photographs with a 5MP, 8MP and 13MP camera. He then posted the 3 pictures on a wall in Union Square Manhattan and for 45 minutes where dozens of people were asked to rank picture quality with respect to megapixels. Only one person managed to do so correctly.

So, if you’re going to get scammed by pharmaceutical companies claiming they have an effective weight loss pill, or if you’re going to get tricked by cosmetic companies who promote anti-aging creams, do not; after reading this article be fooled by the Megapixel Marketing Scam.

Article: Louis Le